Privacy Policy

Your privacy and data security are fundamental to our mission at Atlas Athletics. We are committed to safeguarding your personal information with the highest standards.

Last Updated: October 26, 2023

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Atlas Athletics Inc. ('we', 'us', 'our') is deeply committed to protecting your privacy and acknowledging the trust you place in us when you share your personal information. This Privacy Policy outlines our comprehensive practices concerning the collection, use, and disclosure of personal information, including sensitive health and wearable data, for our discerning urban professional members in Toronto. We operate in full compliance with Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), ensuring your data is handled with care and transparency.

1. What Information We Collect

To provide you with unparalleled fitness and wellness services, we collect various types of information. This data enables us to personalize your experience, optimize your performance, and manage your membership effectively.

  • Personal Identification Information: This includes your full name, email address, phone number, and residential address, required for account management and communication.
  • Health and Wellness Information: To tailor your training and wellness programs, we may collect information about your fitness goals, previous injuries, relevant medical history, and other health-related details you choose to disclose. This helps us ensure your safety and customize your journey.
  • Wearable Device Data: If you elect to connect third-party wearable devices (e.g., smartwatches, fitness trackers) to our platforms, we may collect data such as sleep patterns, heart rate variability (HRV), activity levels, and other biometric parameters. This data is used solely to enhance the personalization of your wellness plan and is always subject to your explicit consent.
  • Payment Information: For processing membership fees and service payments, we collect necessary financial details. All credit card information is processed securely through industry-leading third-party payment providers, and we do not store sensitive payment card data on our servers.
  • Website Usage Data: We utilize cookies and analytics tools to understand how our website is used, which helps us improve functionality and user experience. This includes information about your browser type, IP address, pages visited, and time spent on our site. This data is generally aggregated and anonymized where possible.

2. How We Use Your Information

The information we collect is utilized to deliver and enhance the premium services you expect from Atlas Athletics, always with your best interests in mind.

  • To Provide and Personalize Our Services: Your data is crucial for creating bespoke workout plans, nutrition guidance, and recovery protocols that are precisely aligned with your individual needs and objectives.
  • To Process Payments and Manage Your Membership: We use your information to handle transactions, manage your membership status, and provide you with billing statements and receipts.
  • To Communicate with You: We will use your contact details to communicate important updates regarding your account, changes to our services, special offers, and to respond to your inquiries.
  • To Comply with Legal Obligations and Canadian Regulations: We are committed to adhering to all applicable laws, including PIPEDA, for data handling, reporting, and retention. Your information may be used to meet these regulatory requirements.
  • For Research and Development: Aggregated and anonymized data may be used to analyze trends, improve our service offerings, and develop new, cutting-edge fitness and wellness solutions. This data cannot be traced back to individuals.

3. Data Security and Your Rights

At Atlas Athletics, the security of your personal data is paramount. We implement robust measures to protect against unauthorized access, disclosure, alteration, or destruction of your information.

  • Security Measures: We employ a combination of technical and organizational safeguards, including advanced encryption protocols for data in transit and at rest, secure servers housed in controlled environments, stringent access controls for our personnel, and regular security audits.
  • Data Sharing: Be assured, we do not sell your personal data. We only share it with trusted third-party service providers who are essential for our operations (e.g., secure payment processors, data analytics platforms, professional trainers requiring access to specific client health data for service delivery). These third parties are contractually bound to protect your data with the same level of care and vigilance that we do and are prohibited from using your personal information for any purpose other than providing services to Atlas Athletics.
  • Your Rights: As an Atlas Athletics member, you have significant rights regarding your personal information:
    • Access: You have the right to request access to the personal information we hold about you.
    • Correction: You can request that we correct any inaccuracies in your personal data.
    • Deletion: You may request the deletion of your personal information, subject to legal and contractual obligations.
    • Withdraw Consent: You have the right to withdraw your consent for the collection and use of your data at any time, subject to legal and contractual restrictions.
  • Contact Information for the Privacy Officer: If you have any questions or concerns about this Privacy Policy, your data, or wish to exercise your rights, please contact our dedicated Privacy Officer.

Privacy Officer: privacy@atlasathletics.ca
Address: 789 Bay Street, Suite 500, Toronto, Ontario, M5J 2R8, Canada